Digital Marketing

Vous souhaitez établir votre plan de budget marketing mais vous ne savez pas comment vous y prendre pour changer la stratégie de votre entreprise ? Vous souhaitez simplement revoir votre budget de marketing voir même planifier un nouveau budget pour un nouveau projet marketing ? Vous avez tout à fait raison car beaucoup de spécialistes pensent comme vous .

The Page Experience update takes effect from May 2021. In particular, Google will integrate the Core Web Vitals, 3 indicators that measure the performance of web page loading. What will be the changes in the user experience?

At the beginning of this year we all have new goals and new resolutions in mind. Among our resolutions for 2020: to enjoy the beautiful beaches of Mauritius and Madagascar. And above all to open our new offices in Paris!

The end of 2019 was marked by the invasion of personal assistants into homes with the increase of voice searches. But also the much-anticipated 5G and its promise of faster Web access. This new year will surely be decisive for many companies.

Esokia Web Agency is currently working with 60 developpers in Mauritius Island and 10 devloppers in Serbia for Web Agencies and for French and International companies. Esokia is experts in web programming (PHP-MySQL, Drupal, Joomla, Magento...) and mobile (Iphone/Ipad/Android apps), webdesign and webmarketing (essentially in SEO).

What does the chatbot mean? Also known as a conversational agent, the chatbot is actually a program designed to simulate a chat conversation with the user in a very natural way. Whatever the field of activity of the company and service that you are, nowadays, chatbots became increasingly popular. Many major brands, such as SNCF or Ikea, have chosen this technology to best meet their customers’ needs.

When you think of online marketing tools, Google AdWords is often the first thing that comes to your mind. Same as Facebook ads, the goal of an AdWords campaign is to earn money, and not throw it away. We will focus our article on search engine advertising. This way of promoting your products online is surely the best known but also the most profitable when you master the art of campaigns on AdWords.

In France in 2016, 80% of 25-39 year olds and 40% of 40-59 year olds were on social networks. A significant number, especially for those who are looking for new clients. Nowadays, your marketing strategy and/or your communication strategy must include B2B social networks. We explain you why and give you a social networks list.

The Social Media Manager is one of the new jobs born with the creation of social networks and their increase in popularity. The Social Media Manager is responsible for the company’s social networks. He defines the company’s strategy on this new media and also the way this strategy is going to be implemented. 

L’essor de la vente en ligne ne touche pas que les particuliers et Internet dispose de nombreuses offres pour les entreprises. Pour concurrencer ces dernières et démarquer votre espace de vente digitale, vous devez choisir les bons outils pour un accompagnement solide et tangible durant votre transformation digitale vers l’e-commerce B2B.