Digital Marketing

Universal Analytics will become obsolete as of July 1, 2023, when third-party cookies will also disappear, making way for Google Analytics 4 (GA4).

The migration to Google Analytics 4 is a major challenge for companies wishing to take advantage of the new features and improve their traffic analysis. With this new version, you will benefit from more accurate audience measurement and a customizable dashboard to optimize your conversions. 

Research conducted by the Toluna Harris Interactive Institute for Fevad has revealed that the majority of French people believe that e-commerce is a way to save time. E-commerce has emerged as the preferred solution for consumers, and this survey tells us that it saves them time and that they also see it as a way to connect with others.

Content writing in 2023 is more important than ever. Consumers are becoming more demanding about the content they read and watch. To meet these demands, brands must provide content that is both informative and entertaining. This means that in 2023, content writing will need to be more strategic and focused than ever. To be relevant and stand out, brands will need to work with professional writers who can create content that meets readers' needs.

Web content creation is a digital profession! As a creative process and in the same way as site design, it is a powerful communication tool, serving the user experience and engagement. Despite the surge of AI in the world of digital marketing, writing texts, posts, etc. for the internet requires the knowledge and relevant application of specific and sharp techniques.

In a press release published on November 22, 2022, the FEVAD (Federation of e-commerce and distance selling) announced the color: in the 3rd quarter of 2022, sales on the Internet have approached 36 billion euros, with a growth rate of + 16.8%. E-commerce is therefore far from being relegated to the background, on the contrary. What will it look like in 2023? What are the trends to watch and adopt in the coming months? Here are the specialists' recommendations.
 

Internet users only want to find information that actually addresses their questions when they conduct a Google search. But up until this point, the accuracy of this information was frequently questioned.

In a qualitative approach, in order to prioritize relevant and original content to the detriment of pages created solely to obtain good results in search engines, the Mountain View firm has updated Helpful Content.

The basic characteristics of a B2B marketplace cms are the same as those of a B2C online sales platform. This marketplace by professionals for professionals is a solid commercial tool when implemented in the right conditions and with clear and defined objectives. Here are some pointers for building a successful B2B marketplace.

The compilation of measures or metrics, such as the number of visitors, the most viewed pages, the most used type of device (computer, telephone, tablet, etc.), are interesting data to obtain and analyze if you have an Internet site.

To extract and study this information, there are analysis tools - the best known being Google Analytics and others such as Semrush or Matomo.

The B2B marketplace includes certain features that are often more complex than those of the B2C marketplace; because of the practices and specificities of purchases and professional exchanges.

A B2B e-commerce site must incorporate various multivendor usability features, such as bulk ordering, custom pricing, and checkout workflows.

If you want to make more sales, why not launch a BtoB marketplace that is unique to your business identity and can complement your business on your physical outlets?

An increase in revenue 5 times faster than previous levels is the profit scale that B2B e-commerce businesses can expect. This is a booming industry, with strong growth potential.

The benefits of B2B e-commerce are numerous. Let's talk about them !

B2B marketplace statistics speak volumes