SEO

Optimize your website speed – we also use the expression website performance – has not only an interest for user experience. The website speed also affects indirectly the Search Engine Optimization (SEO). That’s why it is so important. 

Do you want to communicate on Internet? You have to know content copywriting. But if you want to be original, you will have to respect a lot of rules and work twice as hard. It is simple: be clear, precise, instructive and respect a lot of recommendations for your Search Engine Optimization (SEO). You will convince as well your reader and also search engines. 

Recently, we wrote about the importance of working with an SEO agency if you do not know SEO techniques. SEO and its good optimization are not invented. On the other hand, they are explained and learned. For beginners of SEO, two terms are important to remember: on-site and off-site.

Creating a website is a good start, but going further by optimizing your SEO is better. You may be one of those who think they can optimize their SEO alone. Let us explain why working with a SEO agency is now almost unavoidable.

Relatively new, the web has quickly become an integral part of our daily life, in both our personal and professional lives. Today, it's impossible to ignore and pretend to live without it... especially for a company.

After hours and hours of text writing, you want to increase the visibility of your blog, but you don’t know how? On first glance, it’s easy to create a blog, but the hard part is to generate traffic on your blog. So, how to do it? In order to help you, here are some Esokia’s tips to increase the visibility of your blog.

Make use of heading tags

Heading tags are the titles of website pages. They are range from the h1 to the h6 tag and each of the HTML document can contain one or more h1 to h6 headings.

A backlink is a hyperlink put on an external website pointing on a page of your website. In the code, it is just written like that:

There is several information on the code: the URL, the possibility of opening the link on a new tab, and also the anchor text which is the word on which the link is placed.

We presented you SEO or Search Engine Optimization in a precedent article, and told you that it was indispensable to be visible and to rank on first page of Google results with your website. Now, we want to insist more on keywords and their importance. 

Your website is old and you are thinking about redesigning it: new content, new design, new structure, etc. But have you already thought about your Search Engine Optimization (SEO)?

A website redesign can have bad results on your SEO. Website redesign that is not well structured can decrease your website position, and decrease your visitors traffic as well. All the work done in SEO before can be lost. 

Knowing how to create a website is a great thing. Knowing how to optimize it for search engines is even better. A website that doesn’t appear first in search results on Google has less chances to be visited more frequently. It seems totally invisible.