Webmastering

Webmastering : more than a task, an expertise

A professional website must offer written, and graphic content updated in line with the news of the company it represents. Permanently available, any existing or potential technical problem must be solved quickly and sustainably.

While these conditions seem relatively simple on paper, the reality may be different for two main reasons:

• The lack of sufficiently trained internal resources for this type of maintenance;
• The lack of budget to hire a person specialized in webmastering

The webmaster’s role on a daily basis

The webmaster plays a central role in the life of a website. In the back office, his tasks are multiple and complex enough to require constant attention. In close collaboration with several departments of the company, including marketing, he will take care of various aspects:

Website hosting and accessibility

• The webmaster will take care of:
• The purchase of the domain name of the website, if this has not already been done by a predecessor;
• The choice of the appropriate server for the needs of the company, on which the website will be hosted in a fully secure framework;
• Writing backup and troubleshooting procedures so that the site continues to function in the event of a problem

Website maintenance

Webmastering also includes the maintenance of the site for which he is responsible:

• Content management (updating, deleting, adding texts and images);
• Compatibility of the site with existing web browsers;
• Correction of faulty links and images, modification of a visual element, etc.

Repairs

The webmaster must constantly test three aspects of the company's website:

• Its functionality;
• Its ease of use;
• Its loading time

Any shortcomings must be quickly resolved.

Programming and project development

As a specialist in website management, the webmaster will also program and develop projects. The following tasks are therefore up to him:

• The coding part;
• The addition of new features;
• The optimization of navigation;
• The preservation of the security of the site, etc.

Our agency puts at your disposal webmastering experts, who will take charge of your needs remotely and at competitive rates.

Optimization of your website for search engines

Today, to be ranked advantageously on search engines, websites must be optimized. As part of a professional webmastering, your site will contain trackers in its HTML code, responsible for listing the most visited pages, the origin of visitors, the percentage of visits that have generated sales, etc., in order to maximize the placement of external links and the use of advertising space.

Boost your company’s success by outsourcing your webmastering

The webmaster must master a wide range of tools to make your company's website a lively place, which people want to visit regularly. At Esokia, our webmastering services are based in particular on CMS, which are systems specially dedicated to Content management as well as the construction and enrichment of websites. Our experts use the best website management solutions on the market to date: Drupal, WordPress, Sitefinity, Sitecore, Prestashop, Magento, Drupal Commerce, WooCommerce to name a few.

The results are modern, quick to access, ergonomic, as illustrated by our webmastering references:

• Hager : page creation and formatting on the Sitecore CMS;
• Jiwok : technical support for users experiencing problems with the client's mobile application

By choosing to delegate their webmastering to Esokia, our customers are winners on several levels, with :

• A team review of your needs, with personalized advice for your company;
• A website updated on time;
• Problems solved faster thanks to professional webmasters;
• Better prevention of technical problems;
• The implementation of a panel of resources unavailable internally;
• The discontinuous presence of a team at the service of your website, whatever the circumstances

Editorial webmastering (technical and editorial) is a sufficiently valuable task that your company chooses to entrust it to a specialist with all the necessary resources to carry out its mission: to give your company's website a unique and unprecedented energy!