The company cannot confine its publishing to just Facebook or even Instagram anymore. To persuade his audience even more, he needs to add a video marketing strategy to his arsenal of advertising tactics. Not just any video, though! Production of digital marketing videos is a skill in and of itself that requires expert handling if it is to be successful.
What is a marketing video?
The goal of the video marketing strategy for businesses is to produce visual material that will enhance their internet presence. Video marketing creation, though typically shared on YouTube or a social network, can take a number of other formats.
This kind of material can effectively deliver the required message to a sizable audience when done with the aid of a video marketing agency.
Why is video marketing a good choice for your business?
Today, video marketing production technology enables businesses to:
- Clearly describe their products or services.
- Make a good return on investment;
- Tailor their video to their business goals;
- Optimize their referencing;
- Please online video lovers! / And foremost: to delight online video lovers!
What is the best digital marketing video format?
We have identified 5 main marketing video formats to choose from, depending on the business objectives of the company.
The spot
It is without a doubt the most popular format for creating marketing videos. It may be distributed nearly everywhere, including the internet and television, and lasts for 15 or 30 seconds. The purpose of the spot is to quickly communicate a story that can be distributed.
Explanatory video
The explanatory marketing video is typically voiced over visual content and is best for the company's home page or landing page. Its aim is to inform the public about a product or service whose application is unlikely to be immediately clear.
The demonstration video
The objective of this digital marketing video format is to present a product or service to the company's audience. Different from the explainer video, it focuses on the features, advantages, and benefits of said product or service. It is usually led by a presenter while allowing the company to be creative, for example, by adding animations, in order to capture and hold attention.
Customer testimonial video
Who could persuade potential buyers more effectively than delighted clients to speak highly about a product or service? Filmed testimonials are the best format to share the passion and enthusiasm of happy customers, and most importantly, they definitely inspire prospects.
The behind the scenes video
On websites like YouTube, "Behind the scenes" videos that focus on film production are common and quite popular. Companies should use this strategy to demonstrate the design, production, and distribution processes for their products. In return, they will indirectly involve their clients, who will feel more invested.
Adapt your video marketing strategy to your business project
To promote a product, share a vision or communicate with customers, the result must be of professional quality. By choosing a video marketing agency recognized for the quality of its work and its ability to listen, the company manages to publish perfectly calibrated videos to capture the attention of the target audience and develop the brand more dynamically.
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